Discover our story and brands
Driven by passion and the love for new concepts, experts from various disciplines have come together to make Personal Care Brands. Our mission and goal is to bring both niche and high-quality concepts to market. Concepts that bring people closer together. In love, in care, in smart ideas, in sport, and even in making the world a bit of a better place. Translated in the following segments:
Love business
Combine a brilliant creative brand builder who loves to bring a smile to your face and an ambitious leader of the pack. Add those elements with the seasoned alchemist that has his own factory and laboratory. Bring to the recipe successful investors who love to tell exciting stories at parties and not the boring IT businesses they are in. Mix them together with quite a hint of feminine touch. Pouf; you have the LoveBusiness team.
Together they bring the most beautiful and high quality products in love.
Care business
With our care products we step into the niche markets where other brands mostly hide from. But where the consumer demand is high. The need for products that actually do what they claim to.
Hence we have developed a whole product range for intimate shaving for men. According to dermatologists, this skin of the intimate area is just as fragile as your eyelids. Good care is therefore not an unnecessary luxury. When launched so many women asked for an equal product so Gentl woman quickly followed.
Smart business
When the pandemic hit our world, we all realized the need for disinfecting our hands. We massively bought equipment for disinfection. Most came from China with an according quality. We wanted a device that is intelligent. That tells us when we need to refill or recharge. So we have no extra work or worries about this new reality we live in.
We have developed a sustainable and extremely strong dispenser. The dispenser is equipped with smart technology powered by KPN. The device works for disinfection, sun protection, massage oils and even other fluids.
Good business
Skin cancer is the most common form of cancer in Europe. Every year more than 65.000 people in the Netherlands are informed they have skin cancer. And 700 die each year. We have developed this strong dispenser that can supply sun protection spray. Therefor we started the Foundation Safe outside in the sun. The mission and goal of this Foundation is to provide as many outdoor places with Sun Protection Spray as possible to prevent people from getting skin cancer.
Apply now, to be safe later!
Sport business
Having a few ex professionals in various sports, brought us to developed the brand Sporza. By athletes, for athletes to perform better.
Out of own experience they know what an athlete really needs so we have come with a product range that aims at: improve, recover and care.
The brands we love
a crazy idea becomes an extraordinary product
A beautiful summer afternoon. On the beach of Noordwijk. A combination of Corona beer, kite surfing, salt water, itching and a few men that just shaved below the belt: the idea for a "ball cream" was born. Two years of researching, interviewing, developing, testing, improving, testing again and Gentl man Intimate Care is a fact. Worldwide the first intimate aftershave care for men. Truly a product for men with balls.
Expansion of the product range was a logical follow-up.
Check our website!
Bodygliss
Heartfelt emotions are one of the pillars of Personal Care Brands and the story behind BodyGliss.
We came in contact with a man whose wife had cancer. Struggling with a horrible disease, intimacy became even more important for them but physically impossible. Together they owned an erotic shop in The Netherlands so all lubricant brands were at their disposal. But nothing worked in a way that she could enjoy physical contact without pain.
Their request for a lubricant that would help them, touched our hearts and we didn’t leave our lab till we had a recipe that would make intimacy possible for them. We succeeded. And their joy convinced us to bring BodyGliss to a larger audience.
See our website:
210TH
No world speaks more to the imagination than the wonderful world of Hotels. 210th is a sensual lifestyle brand that offers luxury, high quality body care and erotic accessories in gift boxes. These boxes provide hotels with a high-margin upsell opportunity to boost per-room revenue and enhance their guest experience.
Check the website!
Always and everywhere safe outside in the sun
The aim of the Safe Outside in the Sun Foundation is to provide at least 10,000 outdoor places in the Netherlands such as playgrounds, schools, sports clubs, nurseries and construction sites with free sunscreen in automated dispensers through fundraising, donations and collection campaigns. With this, the foundation wants to significantly reduce the number of patients with skin cancer in the long term.
Want to know more? Check the site.
DutchDisinfection
Dutch Disinfection is developed by Personal Care brands in cooperation with Personal Care concepts, a leading cosmetics factory located in Heerhugowaard. Personal Care concepts has been producing hair and skin care products for national and international brands for over 25 years.
In response to the worldwide need for disinfection products, we have developed the Dutch Disinfection Dispenser. Not only to take responsibility in bringing high quality disinfection recipes but mainly to create environments where people can get closer together again. The dispenser is also suitable for different applications such as Sun Protection.
Check the website: